Sellvy Annekinda1 Moh. Abdul Hakim1 Helly P. Soetjipto1
The widening sphere for personal publication in various digital media such as blogs, Facebook, twitter and many others trigger narcissistic behavior among Indonesian adolescents. This research aims to explore the motivations behind such behavior in college students. The compilation of data is done with the approach of indigenous psychology, with both open and closed-ended questionnaires. As many as 200 college undergraduates (92 males, 108 females) at Gadjah Mada University (UGM) were asked to respond to two questions; 1) How narcissistic they felt and 2) What object makes them feel narcissistic. In the rst question, subjects were asked to rate themselves on the Likert scale ranging from 1 (Very narcissistic) to 5 (Very narcissistic). For the second question subjects were asked to write down the reason for their narcissism on a given piece of paper. Quantitative data was analyzed with the t-test while qualitative data was analyzed using content analysis and subsequently cross-tabulated with background information. The results of the quantitative data shows a signi cant difference in the degree of narcissism between men and women (p<0.05). Seen from the reasons for narcissism, 54.7% of male subjects felt encouraged by external factors, which include self-presentation media, achievements, situation, performance, capital, while 39.1% say that it is due to internal factors for example physical appearance, mood, intelligence, positive personality, self-esteem and self-existence, while 15.2% claim to reject narcissism. Conversely, 43.5% of female subjects claim to be driven by external factors, 35.2% due to internal ones while 21.3% claim they are not narcissistic. The result of this research indicates that the current generation of Indonesian women adolescents are able to appreciate and express their self-image in public. In fact, they seem more narcissistic than adolescent men. This nding represents the existence of a shift in gender values where Indonesian women are climbing out of the domestic area into a larger public sphere.
Keywords: Narcissistic Behavior, Gender Values, Indonesian Adolescents
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